LACOSTE Unexpected Encounters
Inspired by the diverse Lacoste community, the new campaign reveals that moment when two very different people meet by chance and discover that they have something in common: a piece of clothing bearing the Lacoste crocodile.
The campaign, celebrates the crocodile as the initiator of unexpected encounters. It brings together people who seemed to be on opposite sides.
To reinforce the authenticity of these encounters, the protagonists are largely embodied by a street casting of people who had never modeled before and took on this role for one day, with spontaneity and freshness.
Creative Agency BETC